There has grown up a culture of insularity. Walking down my own street, it no longer feels ‘appropriate’ to smile at or greet, someone I don’t know. Will my attempt at contact be welcome? Will it be ‘invading their private space’? Will they wonder: “What does he want? What is his agenda?” It’s all too difficult, and so I draw back.
So the first step to contact typically doesn’t happen, which means that the second or third steps can’t happen either – steps such as getting together to put on a street party, form a young mum’s group, organise something for the elderly, or look after vulnerable neighbours. Or even just to ‘be a community’ in a genuine way, with the sense belonging and comfort it brings.
Three things result from this. First, how can an isolated person break out of their isolation if it’s not appropriate to greet others – or for others to greet them? Second, there’s a downward spiral in social confidence as people are decreasingly used to social engagement, making it harder still to engage. Third, the public sector gets landed with a host of problems that used to be solved in the community.
But the problem there is that the public sector simply can’t cope. Over decades, there was an advancing tide of the public sector doing more and more for people; and a receding tide of people doing things with and for each other. But now, due to enforced austerity, there’s a receding tide of public sector activity. For example, local councils have had to close most of their youth groups. So a great big gap has opened up and much that needs to be done is simply not being done. And, at the same time, the public sector is creaking under the strain that’s being put on it. Something’s got to give!
The only positive answer is to re-stimulate that part of society which is about people doing things with and for each other.
How can we begin to re-stimulate that? Firstly, we need to combat this highly corrosive ‘keep yourself to yourself’ ethos. And a big part of that is encouraging people that it really is appropriate to smile and greet. Interestingly, walk with a dog or a baby, and people readily stop to chat – showing that many actually like to smile and greet, but feel they need an excuse. Mostly, one doesn’t have one.
So we’re saying: wherever, whenever, we have permission to smile. Let’s really do it! That will achieve the ‘social warming’ we want and need.
The idea of this campaign is to have a very public and sustained encouragement – with the message: ‘permission to smile; greet someone today’, prominently, everywhere, re-establishing the idea in people’s mind that it is absolutely appropriate to smile, say hello, stop and chat and recognise other people, rather than blanking them.
If sustained, this will encourage a fundamental culture shift. Coupled with the campaign’s legs (our ‘How-to’ downloads and our innovative online ‘Meeting Point’), and with enough support, we really will boost community activity across the city.
Sound like a good idea? Would you help? Promote the campaign through social networking? Put up a window or car sticker?
For starters, if you’re in Birmingham, why not register on Meeting Point and see what comes of it? It could light a fire where you live. Go on – give it a try!